Learning & events
Marketing MY mediation practice with Sue Barrett
Date TBA | Monash University Law Chambers
Tuesday 31 July, Melbourne
The much-awaited discussion on how to market your mediation practice and ethically sell your services is finally here as a two-part CPD event. A panel of experts in the fields of Marketing, Selling, Research and Information Technology will provide a framework for:
- considering your mediation practice
- refining your personal brand
- developing your personal plan
- promoting your mediation business
This interactive professional development event will challenge how you think. It will not tell you how to manage your career or spoon-feed you with product knowledge. Instead, it will present the latest information, research findings, thinking strategies, and IT platforms to best equip you to decide how you will start-up or re-launch your mediation practice.
Both sessions will include practical exercises – with an opportunity for our speakers to provide feedback - and a panel Q & A.
Session one kicked off with compelling research about ‘Your Value’ and ‘Client Choice’ from our keynote speaker, Prof Simon Bell.
In Session two our keynote speaker, Sue Barrett, will explore the important concept of ‘Personal Brand’ and how to get noticed and remembered. These ideas will assist mediators identify successful strategies to naturally promote and ethically sell what they do best. This session will include a panel Q & A chaired by accredited mediators (NMAS) Michelle Royal-Hebblewhite and William Pryor.
In both sessions you will also hear from an expert in Information Technology, Glenn Baxter (Baxter IT). Now in its 25th year, Baxter IT has consistently provided quality Information Technology services to a broad mix of Australian businesses, including CSIRO and the Australian Electoral Commission. Glenn will provide a high level view of issues often considered when establishing a fully responsive and functional website. Glenn can help you understand critical choices; assisting you with successful execution of website design, creation and ongoing management. He will also comment on social media as a channel option in terms of adding value to client relationships.
Participants are strongly encouraged to register for both sessions to take the greatest advantage of this CPD event.You can register for both and if you miss any one, we will be able to provide an audio recording of the session that you have missed. All registrants will be provided with links to further reading in preparation for the sessions.
About the key note speaker
Sue Barrett is founder and CEO of the innovative, forward thinking and preeminent sales advisory and education firm, Barrett (est. 1995). Sue and her team were the first in Australia to get Selling a university qualification, build an online Sales Strategy and Operations Audit System that benchmarks the effectiveness of any sales operation, and build the world’s first sales competency dictionary. She was inducted into the Business Women’s Hall of Fame 2000, a Finalist in 1998 & 2001 Telstra Business Woman of the Year Award and 1997 Winner of Telstra & Victorian Government Small Business Award.
Sue is regarded as one of the most commanding thought leaders reporting on and working in the selling profession in Australia today. Sue’s articles feature weekly in SmartCompany and regularly in BRW and IPA’s Public Accountant magazine. She has written more than 600 blog posts and 21 e-books on sales philosophy, ethics & culture, sales strategy & operations, sales leadership and coaching, sales methodologies & excellence, sales training strategies including blended and e-learning, sales recruitment, assessment and benchmarking, sales mindset, resilience and neuroscience.
Sue’s education and public accomplishments include BSc, Cert Strategic Mgt, Cert IV (Workplace Assessor & Trainer), Accd. Executive Coach.